Magic Beans

B2C E-commerce Marketing Strategy


Challenge: Build trust and drive online sales among first-time parents during a high-stakes, high-research shopping period.

Approach: A full-funnel digital marketing strategy was implemented with a focus on education, personalization, and multi-channel engagement. Key initiatives included:

  • Relaunching Magic Beans YouTube channel with gear guides, comparisons, and new product reviews. The channel grew to over 75,000 subscribers and generated hundreds of thousands of monthly views

  • Developing a robust SEO content plan and launching an on-site Resource Center with buying guides and new-parent checklists to increase organic traffic and support lead generation

  • Implementing email opt-ins and behavioral segmentation based on birth / due dates, product interest, and site behavior to create automated, highly personalized user journeys

  • Building a social strategy focused on parenting-centered Instagram Reels, educational Lives, and TikToks to reach new audiences and drive engagement

    • Impact: The site’s conversion rate doubled over three years, and the brand’s social following grew by 14% through strategic video and content marketing.

    Let’s talk about building a digital strategy that meets your audience where they are.