Approach: We repositioned the event to prioritize shopping and decision-making while maintaining a high-touch experience. Key initiatives included:

• Rebranding the event as a "pre-baby date night" with exclusive, one-night-only deals to encourage attendance from both parents


• Using pre-event emails to share deal previews, product education, and vendor highlights so attendees could plan their shopping


• Improving event flow through redesigned registration and floor signage that emphasized featured deals


• Extending purchase opportunities post-event through targeted follow-up campaigns

Let’s turn your next event into a powerful revenue engine.