Case Studies
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B2C E-commerce Marketing Strategy
Executed a full-funnel digital marketing strategy to build trust with first-time parents. Relaunched the YouTube channel to reach 75K+ subscribers, developed an SEO-driven Resource Center, and implemented behavioral email segmentation. The strategy doubled the site’s conversion rate over three years and increased social following by 12%.
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B2C Loyalty Marketing
Transformed a legacy rewards program into a seamless omnichannel experience. Created automated loyalty emails, personalized post-purchase journeys, and handwritten thank you notes to humanize the brand. Results included a 40% increase in customer lifetime value, a 55% email open rate, and a 1.7% conversion rate - over double the industry average.
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B2B Content Creation Partnerships
Launched a structured partnership program positioning Magic Beans as a full-service marketing collaborator. Collaborated with top-tier brands like UPPAbaby, Stokke, and Bugaboo to deliver cross-channel campaigns with custom reporting and strategic recommendations. The program contributed to a 10% increase in net profit and built a scalable model for future growth.
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B2C In-Person Retail Marketing Strategy
Revitalized the in-store experience through community events, a consultation booking system, and personalized follow-ups. Foot traffic and participation increased significantly, with over 90% of consultation customers opting into future communications and a 72% open rate on the monthly manager email.
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B2C Retail Event Marketing
Rebranded a flagship event to prioritize shopping and decision-making, positioning it as a “pre-baby date night” with exclusive, one-night-only deals. Improved signage and follow-up campaigns helped boost sales by 22% in the first year and more than double them over time.
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DTC and B2B Product Marketing
Led the U.S. market launch for a European stroller brand through go-to-market planning, content strategy, and photo shoot direction. Represented the brand at major parenting expos and supported distributors with turnkey marketing assets, building buzz and laying the foundation for U.S. retail expansion.
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Social Media Strategy & Community Growth
Developed a mission-aligned Instagram strategy to support a new, sustainability-focused nonprofit. Created educational reels, partnered with local influencers, and optimized content formats to accelerate reach. The account saw a 113% increase in followers and significantly expanded event participation and geographic visibility.
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B2B Event Marketing for Big Data Conferences
Led the strategic transformation of the recruitment approach for a national Big Data event series by implementing targeted training programs and refining outbound messaging. Managed a team of up to 10 recruiters and supported the execution of 41 in-person events across the U.S. within one fiscal year. These efforts elevated the series from the lowest to highest rated in both attendance and satisfaction, significantly improving recruitment efficiency and audience relevance.