Mona and Zoe
Social Media Strategy & Community Growth
Social Media Strategy & Community Growth
Challenge: Increase brand awareness and drive attendance for sustainability-focused events hosted by a newly launched, woman-led local brand.
Impact: Instagram following increased by 113%, alongside significant growth in event participation and regional visibility.
Approach:We developed and executed a social media strategy that prioritized growth, engagement, and community-building on Instagram. Highlights included:
- Defining a cohesive messaging strategy in collaboration with the founder
- Creating educational reels, event posts, and repurposing follower content with clear calls to action
- Partnering with niche, mission-aligned influencers and local organizations to expand reach
- Leveraging Instagram’s latest features and testing content formats to optimize engagement
Impact: Instagram following increased by 113%, alongside significant growth in event participation and regional visibility.

