InformaTechTarget
B2B Event Marketing for Big Data Conferences
B2B Event Marketing for Big Data Conferences
Challenge: Revitalize underperforming Data Analytics events and position the Big Data Speaker Series as a trusted resource for IT professionals.
Impact: Event satisfaction and attendance improved significantly, with the Big Data series rising from the lowest to highest rated. Recruitment effectiveness increased through refined targeting and strategic messaging.
Approach: A strategic transformation was implemented to improve recruitment outcomes, team efficiency, and event alignment with audience needs. Key initiatives included:
- Executing 41 in-person Big Data events across the U.S. within one fiscal year
- Training and managing a team of up to 10 recruiters with weekly briefings on data analytics trends
- Segmenting audiences by title, industry, and organization size to align event content with attendee priorities
Impact: Event satisfaction and attendance improved significantly, with the Big Data series rising from the lowest to highest rated. Recruitment effectiveness increased through refined targeting and strategic messaging.
Looking to engage the right audience and strengthen event results? Let’s talk.