Magic Beans
B2C In-Store Retail Marketing Strategy
B2C In-Store Retail Marketing Strategy
Challenge: Reinvigorate the in-store experience, drive foot traffic, and deepen local community ties.
Impact: Foot traffic and participation in store events and consultations increased significantly. Over 90% of customers who booked consultations opted into follow-up communications. The monthly manager email achieved a 72% open rate, strengthening customer loyalty and community ties.
Approach: Engaging in-store experiences and personal connections with local families were prioritized to foster community involvement. Key initiatives included:
- Hosting in-store events and spotlighting neighborhood happenings relevant to new and expecting parents through retail and digital channels
- Introducing a booking system for consultations, supported by personalized pre- and post-visit emails with reminders, staff bios, and thank-you notes
- Enhancing in-store storytelling by spotlighting team members through social media and digital content
- Launching a monthly email from the store manager featuring product highlights, community updates, and upcoming events to foster stronger relationships
Impact: Foot traffic and participation in store events and consultations increased significantly. Over 90% of customers who booked consultations opted into follow-up communications. The monthly manager email achieved a 72% open rate, strengthening customer loyalty and community ties.
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