Magic Beans
B2C Loyalty Marketing
Challenge: Increase customer lifetime value by strengthening brand loyalty and driving repeat engagement.
Impact: The loyalty strategy resulted in a 40% increase in customer lifetime value by boosting repeat purchases, average revenue per customer, and retention. Loyalty emails achieved a 55% open rate and 1.7% conversion rate, outperforming industry benchmarks.
Approach: To build deeper, longer-lasting relationships with customers, we reimagined the existing loyalty program as a seamless omnichannel experience. Key initiatives included:
- Transitioning the legacy in-store rewards program to a digital-first model that integrated both eCommerce and brick-and-mortar touchpoints
- Creating automated “rewards receipt” emails triggered by purchases, featuring dynamic content like point balances, tailored incentives, and product recommendations
- Launching personalized post-purchase campaigns with exclusive offers, timely check-ins, and need-to-know info like recall notifications
- Adding human touches to the unboxing experience, including handwritten thank-you notes, and printed coupons, to reinforce emotional connection and encourage return visits
Impact: The loyalty strategy resulted in a 40% increase in customer lifetime value by boosting repeat purchases, average revenue per customer, and retention. Loyalty emails achieved a 55% open rate and 1.7% conversion rate, outperforming industry benchmarks.
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