Approach: Developed and executed a go-to-market strategy to build awareness and drive early adoption. Key initiatives included:

• Crafting messaging strategy, aligning visual identity, and planning content rollout across digital channels


• Directing lifestyle and product photo shoots to build a strong library of creative assets for use online and in retail


• Representing the brand at major parenting expos to increase visibility, connect with target audiences, and gather firsthand feedback


• Supporting distribution partners with turnkey marketing materials to ensure brand consistency and ease of execution

Impact: Generated strong brand awareness and media buzz. The combination of digital and in-person marketing helped establish a foothold in the U.S. market and laid the foundation for future retail growth.



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