Website Content Strategy and Optimization

Your website should not just exist. It should work for your business. I help brands optimize website content to better connect with visitors, build trust, and drive action.

From homepage messaging to SEO-optimized blog content, I focus on making sure your website guides visitors toward the next step. Clear structure, strategic storytelling, and strong calls-to-action turn your website into your hardest-working asset.

Want a website that works as hard as you do?

Let’s optimize it.

What Collaboration Looks Like

  • “Kate is an agile, forward-thinking, and results-oriented leader. Over many years of collaboration, we have worked together on marketing strategy and execution to drive retail sales, produce events, and curate global media partnerships.

    Working with Kate is always enjoyable and insightful. The precision she brings to developing and executing projects makes her a natural leader, while her approachable demeanor makes her a pleasure to work alongside. Kate consistently makes knowledge-driven decisions and is a thoughtful problem solver.

    In a small company environment, where we were often pulled in many directions, Kate stood out as a team player who was always willing to learn new skills and manage her time effectively to achieve optimal results.

    If you’re looking for someone who can think on their feet, maintain a flexible attitude, and be a truly invaluable team member, Kate is your person!”

    Jill Hegstad

    Buyer & Partnership Coordinator, Magic Beans

    Producer, Drool Baby Expo

  • “Kate is a master creative problem-solver and an incredibly focused leader. During our time at Magic Beans, she consistently tackled challenging projects with dedication and adaptability, ensuring even the most last-minute requests were successful.

    Beyond her exceptional work ethic, Kate prioritized team well-being, always checking in during high-pressure times to ensure everyone was supported. Any team would be lucky to have Kate as a manager or colleague!”

    Lindsay Miller

    Graphic Designer, Magic Beans

  • “Kate Kiley is one of the most compassionate, organized, and diligent individuals I’ve had the pleasure of managing. Her attention to detail and project management skills are impeccable, complemented by deep technical expertise in platforms like Klaviyo, Facebook, TikTok, and Asana.

    Kate’s ability to seamlessly merge marketing creativity with flawless execution is unmatched—whether managing social media calendars, optimizing SEO and e-commerce, or analyzing Google Analytics. Beyond her technical skills, Kate’s collaborative, open-minded nature makes her a joy to work with.

    If you’re seeking a results-driven leader who’s also a team player, Kate is your person. I wholeheartedly recommend her!”

    Eli Gurock

    CEO, Magic Beans

    Executive Producer, Drool Baby Expo

  • “I started Mona & Zoe Mending a couple of years ago, and at first, I had no idea how to promote my work. Talking about what I do didn’t come naturally, but Kate gave me the confidence and practical strategies to grow my social media presence.

    She also helped me identify new audiences I hadn’t even considered. What stands out most is Katie’s ability to offer constructive feedback while always respecting my brand and values.”

    Mariko Sugimori

    Founder, Mona and Zoe